STORY, VIDEO and PHOTOS: With state-of-the-art putting greens and driving ranges, high-tech simulators give Trojans a complete overview of their game.
USC Marshall students hear about Archer Aviation’s plans to use electric air taxis during the 2028 Games.
The USC School of Dramatic Arts’ ambitious mixed-media performance project will herald the opening of the Games.
Sports, Community & Philanthropy was held at the Intuit Dome and featured speakers from Angel City Sports, the LA28 Olympic and Paralympic Games, the Rams, Halo Sports & Entertainment and more.
USC Marshall MBA students benefit from the school’s unique relationship with LA28 and Deloitte, an Olympic partner.
John Slusher is overseeing all of the Olympic and Paralympic Games’ revenue, including domestic partnerships, consumer products, hospitality and ticket sales.
STORY, VIDEO and PHOTOS: For the second year in a row, the brightest minds in the world of sports business and media convened at the Intuit Dome to discuss the future of the industry.
PHOTO ESSAY: Students from the USC School of Dramatic Arts joined the USC Trojan Marching Band to bring football halftime entertainment to a whole new level.
“Owning the Narrative,” a new report from USC Annenberg’s Norman Lear Center, maps how this rapidly growing industry is redefining sports media and influence.
Conor McQuiston and a team of interns from Lorena Martin’s Trojans Sports Research Lab help provide strategic help to coach Lincoln Riley and his staff.
