Business

USC Marshall students hear about Archer Aviation’s plans to use electric air taxis during the 2028 Games.

USC Marshall MBA students benefit from the school’s unique relationship with LA28 and Deloitte, an Olympic partner.

John Slusher is overseeing all of the Olympic and Paralympic Games’ revenue, including domestic partnerships, consumer products, hospitality and ticket sales.

STORY, VIDEO and PHOTOS: For the second year in a row, the brightest minds in the world of sports business and media convened at the Intuit Dome to discuss the future of the industry.

“Owning the Narrative,” a new report from USC Annenberg’s Norman Lear Center, maps how this rapidly growing industry is redefining sports media and influence.

VIDEO: Choi, who graduated from USC in 2005 with a degree in accounting, is the owner and founder of the cafe-bakery.

The interdisciplinary initiative will give students an advantage in these dynamic industries. Entertainment attorney and longtime educator Jeff Schneider is its inaugural executive director.

The gift from Ronald and Marianne Renaud to USC Marshall will empower students, faculty and businesses to tackle society’s most pressing health and wellness challenges.

The two-time Super Bowl winner and NFL Hall of Famer came to USC Annenberg to discuss the creation of his company, Omaha Productions.

MBA students accepted in top pre-MBA consulting programs have increased twenty-fold in just a year’s time.