Elections in the United States of America. Close up of table for voting registration with American flags standing at polling place. Presidential race and election coverage. Civic duty and patriotism.

Election 2024

As campaigns gain momentum and voters prepare to head to the polls on November 5, USC experts are available to assist reporters covering elections this year with data-driven insights and fresh perspectives on the critical issues unfolding along the campaign trail.

Expertise by Topic

Politics | DEI | Public Policy | National Security | Economy | Law | Health Affairs | Government | Immigration | Media | Foreign Policy | Polls | Voters

To connect with a USC expert, please email USC Media Relations at uscnews@usc.edu or call (213) 740-2215.

Featured Expert

Steve Caplan is an adjunct instructor at the USC Annenberg School for Communication and Journalism who currently teaches a course on political advertising in the 2024 election.

Caplan is the founder of Message, a strategic communications and marketing firm based in Los Angeles that serves a diverse clientele, including major Fortune 100 brands, nonprofits and public sector clients. He is also a former partner for GMMB, the agency of record for Barack Obama’s 2008 presidential campaign.

Steve Caplan

“There’s one thing that all successful campaigns and brands share: the ability to identify a single key message and stick to it…No matter how advanced the tools — AI, pre-roll ads on YouTube, or direct mail — if the core message isn’t consistent and clear, the campaign’s efforts will fall short.”

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Related Events

Guests and media turnout for the LA Memorial Coliseum reopening celebration, August 15, 2019. (Photo/Gus Ruelas)

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