How Much Information Is There in the World?

LOS ANGELES, Calif. — February 10, 2011 — Think you’re overloaded with information? Not even close.

A study appearing today in Science Express, an electronic journal that provides select Science articles ahead of print, calculates the world’s total technological capacity — how much information humankind is able to store, communicate and compute.

“We live in a world where economies, political freedom and cultural growth increasingly depend on our technological capabilities,” said lead author Martin Hilbert, a Provost’s Fellow at the USC Annenberg School for Communication & Journalism. “This is the first study to quantify humankind’s ability to handle information and how it has changed in the last two decades.”

So how much information is there in the world? How much has it grown? For a video of Dr. Hilbert explaining the study, click here.

Prepare for some big numbers:

* Looking at both digital memory and analog devices, the researchers calculate that humankind is able to store at least 295 exabytes of information. (Yes, that’s a number with 20 zeroes in it.)

Put another way, if a single star is a bit of information, that’s a galaxy of information for every person in the world. But it’s still less than one percent of the information that is stored in all the DNA molecules of a human being.

* 2002 could be considered the beginning of the digital age, the first year worldwide digital storage capacity overtook total analog capacity. As of 2007, almost 94 percent of our memory is in digital form.

* In 2007, humankind successfully sent 1.9 zettabytes of information through broadcast technology such as televisions and GPS. That’s equivalent to every person in the world reading 174 newspapers every day.

* On two-way communications technology, such as cell phones, humankind shared 65 exabytes of information through telecommunications in 2007, the equivalent of every person in the world communicating the contents of six newspapers every day.

* In 2007, all the general-purpose computers in the world computed 6.4 x 10^18 instructions per second, in the same general order of magnitude as the number of nerve impulses executed by a single human brain. Doing these instructions by hand would take 2,200 times the period since the Big Bang.

* From 1986 to 2007, the period of time examined in the study, worldwide computing capacity grew 58 percent a year, ten times faster than the United States’ GDP.

* Telecommunications grew 28 percent annually, and storage capacity grew 23 percent a year.

“These numbers are impressive, but still minuscule compared to the order of magnitude at which nature handles information,” Hilbert said. “Compared to nature, we are but humble apprentices. However, while the natural world is mind-boggling in its size, it remains fairly constant. In contrast, the world’s technological information processing capacities are growing at exponential rates.”

Priscila Lopez of the Open University of Catalonia was co-author of the study.

Martin Hilbert is available to interview in English, Spanish, German and Portuguese. To arrange an interview or request a copy of the full paper, contact Suzanne Wu at suzanne.wu@usc.edu.

M. Hilbert and P. Lopez, “The world’s technological capacity to store, communicate and compute information,” Science Express: Feb. 10, 2011.

Media Contact: Suzanne Wu at (213) 740-0252 or suzanne.wu@usc.edu