Ira Kalb, who teaches at USC, identified the crucial lubricant in this town’s publicity machine. A “For Your Consideration” billboard is a very visible, localized way of showing the love and support that actors, directors and others involved in film production crave. “This is Hollywood, so vanity is involved,” Kalb said.

Researchers create a system that can hike production of the smallest — but among the most useful — materials of this century.

New USC study points to better support for former military members who become civilians.

Alumna can’t talk specifics about the film industry’s biggest night — but she does recall the events that weren’t planned (think group selfie).

Vince Gilligan, who began his career on The X-Files, reveals how he found his way in TV.

USC Viterbi and the National Academy of Engineering pair with humor site to imagine if engineers, rather than entertainers, became the focus of 24/7 media coverage.

Thomas Wong provides oversight for San Gabriel Valley Municipal Water District board.

The unique aspect of a new book by USC Professor Jack Epps Jr.: It’s about writing and rewriting.

Lightboard studio adds a dimension to Keck School of Medicine lectures.