Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.

Edward Judd Zobelein, a lifetime lover of classical music, has left gifts of $6 million to the USC Thornton School and $2 million to KUSC.

Denis Evseenko’s laboratory at USC wants to improve outcomes for patients in need, including cartilage implants made from stem cells to repair sports-related knee injuries.

Meet Arye Abraham, the only student at the USC Gould School of Law with more than 38,000 Twitter followers and dozens of NBA contacts in his cellphone.

Thanks to USC's Master of Business for Veterans degree, former Marine Vincent Marsala is managing more than 100 people at the site of the future home of the L.A. Rams and Chargers.

The award is part of a larger donation to three Broad Foundation-funded stem cell research centers in California.

Biases in machine learning algorithms can produce serious consequences: people can be denied health services, wrongly targeted for crimes or turned away for jobs. PhD student Hsien-Te Kao wants to find a solution.

The university adds an ombuds office, boosts compliance and makes background checks more stringent.