Nikki and Shaliz Aflatooni immersed themselves in volunteer opportunities as undergrads — their way of giving back after receiving merit scholarships.

USC’s Paul Irving notes that as new consumer opportunities and markets emerge, every company should have a strategy for tapping into the needs, wants and buying power of older customers.

Simone Webster’s trip to a reservation allows the master’s student to help the historically underserved.

He gladly traded shoveling snow for football practices at dawn, but he still daydreams about camping, fishing and his mom’s deep-dish chocolate chip cookies.

Shrikanth Narayanan of USC Viterbi says beatboxers are trying to create a new sound system.

The 7T Terra MRI scanner at USC Mark and Mary Stevens Neuroimaging and Informatics Institute will augment care for patients with Alzheimer’s and other diseases.

USC Thornton student brings songs into the lives of Kurdish children during a service trip — despite a language barrier.

Event marks the start of the 25th anniversary of the institute, which shares testimonies of 55,000 survivors of the Holocaust and other genocides.