Dennis W. Rook
- Professor of Clinical Marketing
- USC Marshall School of Business
Links:
Expertise Summary
Expert in screenwriting, writers guild contract negotiations and independent film making
Expertise
- psychosocial dimensions of consumerbehavior, emphasizing suchnonrational marketplace activitiesas impulse buying, consumer fantasyand consumption rituals
- behavioral and legal aspects of aproduct's brand equity
- brand management
- trademark conflict
- new product development
- global marketing