“Owning the Narrative,” a new report from USC Annenberg’s Norman Lear Center, maps how this rapidly growing industry is redefining sports media and influence.
Conor McQuiston and a team of interns from Lorena Martin’s Trojans Sports Research Lab help provide strategic help to coach Lincoln Riley and his staff.
The interdisciplinary initiative will give students an advantage in these dynamic industries. Entertainment attorney and longtime educator Jeff Schneider is its inaugural executive director.
The two-time Super Bowl winner and NFL Hall of Famer came to USC Annenberg to discuss the creation of his company, Omaha Productions.
Raveling — the first Black head coach in the Pac-8 Conference — took USC to the NCAA Tournament in 1991 and 1992.
The season opens Aug. 30 vs. Missouri State. Like last year, on-campus tailgate registration requests are due three weeks before game day to avoid a late fee.
The facility on the University Park Campus is the new home to the USC women’s soccer and lacrosse teams.
Ethan Hedges — one of 18 USC baseball players enrolled at the USC Marshall School — is headed to the Colorado Rockies.
USC's men’s track and field scored in seven events to win a share of the team title during the final day of the 2025 NCAA Men’s Outdoor Track & Field Championships being held in Eugene, Ore., on Friday. USC finished with 41 points to tie with Texas A&M for the team title.
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