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Polling data saturates news coverage and political social media, and each source claims to represent the pulse of the nation, so how do you tell a good poll from a bad one? To answer this, USC experts break down the art and science of public opinion polling and the factors that determine a poll's credibility.

Mar 6, 2024
Science/Technology

The 2024 election looms large, and with it, the question of how much we can trust preelection polls. USC pollsters break down the art and science of public opinion polling in the aftermath of Super Tuesday.

Mar 6, 2024