Norbert Schwarz and his colleagues at USC’s Mind and Society Center saw that when people consider whether something is true, they engage in either analytic or intuitive evaluations. And intuitive evaluations, largely based on gut feelings, require less effort.
USC’s Dana P. Goldman and Darius N. Lakdawalla note that for every highly paid ballplayer, hundreds of others’ careers end before they reach the big leagues. The promise of a big payoff must remain strong enough to attract players to a career path with a high rate of failure.
According to a survey by the Center for Public Relations at the USC Annenberg School, only 6 percent of public relations professionals said they would take the post of Trump press secretary if it were offered to them.
The discovery fills a significant gap in the evolutionary history of frogs, toads and other amphibians.
Social media expert Robert Kozinets shows USC Annenberg students how to analyze data that could identify the Next Big Thing.
Three Trojans find more autonomy in the military, where they are the first line of defense when injuries occur.
“We have checklists that help our child welfare workers gather information,” says USC’s Emily Putnam-Hornstein. “But we often fail to assemble and make good use of historical data.”
The longtime state librarian and USC professor, who passed away in January, told the Golden State’s story with a novelist’s touch.
Karen Symms Gallagher of the USC Rossier School of Education will lead the board of directors of the Council for the Accreditation of Educator Preparation starting July 1.
