Even when consumers like products enough to purchase them, they gather dust if they conflict with their habits, a new USC study reveals. Companies could save themselves with some easy solutions uncovered by the study.

An experiment by USC’s Morris Levy and a colleague indicates that those who speak English and are employed are looked upon more favorably.

Alumni write in with their most memorable moments on the field and off.

The gift to the USC School of Dramatic Arts is the first naming gift to a stage management professorship in the nation and the first endowed professorship for the school.

The School of Dramatic Arts will seek an industry leader to enhance curriculum and boost mentorship for students.

Teenager skips her senior year in Northern California to focus on USC research that could make us healthier.

USC Gould students in Street Law program teach lessons on fundamental legal topics at nearby campuses.

The Bovard Administration Building has stood at the heart of the University Park Campus for 95 years.

Earthquakes. Tsunamis. Cybercrime. USC researchers seek out threats to public safety in the Pacific Rim.