Over five decades, the administrator and professor has taught, raised millions and made USC Price his beloved home.

More than 150,000 are expected at the event, the largest literary and cultural festival in the country.

USC, home of the Los Angeles Times Festival of Books, is planning a number of activities that draw from its strengths in academics, literature, performing arts, health and civic engagement.

Media are invited to attend ribbon cutting ceremony for the new Army + USC opening of ARL West, tour facility and see cutting-edge tech demonstrations. See more on what demos will be on display.

The war chief, historian and WWII veteran earned his master’s in anthropology from USC in 1939, the first person from his tribe to earn a graduate degree.

Andrew Viterbi, the Italian-born co-founder of Qualcomm whose generous donation named the USC Viterbi School of Engineering, announced a $5 million gift that will create the Erna Finci Viterbi Artistic Director Fund.

Longtime USC benefactors Gayle and Edward Roski have made a landmark $25 million gift to endow and name the USC Gayle and Edward Roski Eye Institute at Keck Medicine of USC, reflecting the institute’s position as one of the nation’s leading centers for advanced vision care, research and education.

Retired Gen. David Petraeus and USC President C. L. Max Nikias talk with Conan Nolan about the Yellow Ribbon program for veterans; the university is one of the few private universities that participate in it.

USC experts, who helped develop VR technology, discuss the technical, business and content challenges facing the industry.

The alumna’s involvement with social causes led to a successful career as an actress and writer.