David Carter
- Professor of Sports Business, USC Marshall School of Business
- Executive Director, USC Sports Business Institute
Links:
Expertise Summary
Expert on sports business and sports marketing
Expertise
- sports marketing
- sports business
- sports economics
- sports and public policy
- athlete endorsements
- sports salaries
Additional Information
- Author, On the Ball: What You Can Learn about Business from America’s Sports Leaders (2003), Keeping Score (1996) and You Can’t Play the Game if You Don’t Know the Rules (1994)