Johanna Blakley

  • Managing Director and Director of Research, The Norman Lear Center
  • USC Annenberg School for Communication and Journalism
Office: (213) 821-1344

Expertise Summary

Expert in popular culture, digital technology and entertainment, including media habits of liberals versus those of conservatives


  • Election 2016
  • social impact of social media
  • gender and media
  • fashion
  • entertainment and politics
  • entertainment education
  • media impact measurement
  • documentary film
  • intellectual property law and creativity
  • transmedia storytelling
  • multimedia storytelling
  • celebrity culture
  • global entertainment
  • politics and popular culture
  • cultural diplomacy
  • propaganda

Additional Information

  • Has two talks on with nearly two million views: Social Media & the End of Gender and Lessons from Fashion’s Free Culture
  • Currently co-Principal Investigator, with Marty Kaplan, on the Media Impact Project, a hub for collecting, developing and sharing approaches for measuring the impact of media, which has received $3.75 million from the Bill and Melinda Gates Foundation, the John S. and James L. Knight Foundation and the Open Society Foundation
  • Editor of the Norman Lear Center Press, where she has produced over 40 titles, including Warners’ War: Politics, Pop Culture & Propaganda in Wartime HollywoodReady to Share: Fashion & the Ownership of Creativity; Artists, Technology & the Ownership of Creative Content; and Television’s Changing Image of American Jews.
  • Currently on the advisory board of Women@Paley at the Paley Center for Media; FEM Inc., a technology venture, and she’s a fellow in the Los Angeles Institute for the Humanities
  • PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and 20th Century literature
  • Former web producer and digital archivist at Vivendi-Universal Games
  • On the editorial board of the International Journal of Gender, Science and Technology
  • Founding member of the board of directors for Les Figues Press, a venue for literary experimentation