Joseph Priester

  • Associate professor of marketing, USC Marshall School of Business
Office: (213) 821-5649

Expertise Summary

Expert on consumer psychology, including how the economy’s performance affects consumer behavior

Expertise

  • consumer psychology
  • consumer attitudes and persuasion
  • consumer behavior changes and the economy
  • spending and consumption patterns
  • creativity
  • emotional attachment
  • happiness and well-being
  • time consumption

Additional Information

    President, Society for Consumer Psychology