USC Today

Sandra J. Ball-Rokeach

Media expert specializing in the 21st century urban community, new technologies and civic engagement, ethnic media and the globalization of everyday life
  • Professor Emerita
  • Professor of Communication, USC Annenberg School
  • Principal Investigator, USC Metamorphosis Project
Office: (213) 740-0912
Links:

Expertise

  • communication technologies and community
  • multiethnic media maps
  • family and children in geo-ethnic neighborhoods
  • new immigrants, their communities and their media
  • storytelling neighborhood, a path to 'belonging communities'
  • media strategies for effective health campaigns and disaster preparedness
  • patterns of daily life in diverse urban communities

Additional Information

  • Co-author of Theories of Mass Communication, 5th ed. (1989) and The Great American Values Test (1984)
  • Co-editor of Technological Visions: The Hopes and Fears that Shape New
    Technologies     (2004), Paradoxes of Youth and Sport (2002) and Media,
    Audience, and Social Structure     (1986)
  • Served as co-director of the Media and Violence Task Force of the National Commission on the Causes and Prevention of Violence (1968-69)
  • Principal investigator of the Metamorphosis: Transforming the Ties that Bind
    Project (1998 – present)