Americans are determined to keep the holiday spirit alive, despite rising costs, USC experts say. Even football games play an economic role.
Football
Levy helped USC win four national football championships and also coached in the NFL.
Five things to know about the century-old relationship between USC and the Los Angeles Memorial Coliseum.
The iconic stadium, beloved by generations of USC fans, looks back on a century of sporting, entertainment and cultural history — and forward to the next 100 years.
Cohen, a Southern California native, was previously athletic director at the University of Washington. She will be USC’s 10th director of athletics and the first woman to hold the position.
Game day at USC starts well before kickoff. Be sure you know what to expect before the Aug. 26 season opener, and start planning right away.
The football standout is best known for his legendary 1956 performance against Texas during which he rushed for 251 yards — a USC single-game record that stood for 20 years.
Vincent Ragsdale always wanted to play football for USC, his favorite team has a child. Now, he’s playing in the defensive backfield for the Trojans.
University President Carol L. Folt’s “moonshot” for athletics builds on recent momentum to support all 21 sports programs and launch USC Athletics into the future.
This is USC's seventh overall or category victory across football and men's basketball.