Research from USC Marshall decodes how a product becomes “cool” — and why the qualities that work in Ohio may flop in Shanghai.
New leader sees the academy as an innovation engine for the entire university.
STORY AND VIDEO: From a modest start, the university on Oct. 6 marks its 145th birthday as one of the nation’s leading research institutions.
USC Viterbi researcher Adam Simpson studies compounds created when industrial disinfectants alter food, and whether those changes could affect human health.
For Heather Bonomo, a master’s in applied psychology created new career opportunities following an industry strike and rapid advances in artificial intelligence.
The two universities collaborate on addressing disparities in healthcare, accelerating scientific and medical innovation, and much more.
David Peng will become the inaugural holder of the Alia Tutor Chair for the Chief Clinical Officer for USC Health, strengthening leadership and excellence in patient care for generations to come.
A Keck Medicine of USC radiation oncologist explains how radiation therapy side effects — and coping strategies — can vary.
PODCAST: USC President Beong-Soo Kim joins three USC faculty experts to examine some of the major challenges facing democratic societies today.
USC-led research shows that vast freshwater lakes were fleeting as warming and drying reshaped the basin.
