Former TRiO student Rosalinda Larios faces intense competition, but she’s determined to beat the odds.

Now more than ever, retailers are doing everything they can to lure you in and persuade you to buy — in ways you probably don’t even notice.

Health practitioners and others look for ways to ensure their work serves the people they intend to reach.

Keck School of Medicine of USC researchers and their colleagues are educating hairdressers how to recognize the signs of melanoma. They provided a training video for interested hairdressers so they could better identify possible lesions.

If successful, they would be crowned the top team out of nearly 3,000 universities on six continents.

A patient’s intense pain leads to academic gain for Trojans treating emergencies at the university’s Urgent Care and Dental Trauma Center.

The museum highlights ties across the Pacific as it reopens after a yearlong renovation project.

High-deductible plans are falling short of their promises of significant savings for consumers, study finds.

Strategist Amanda Mason talks about the university’s many labs looking for cures to cancer, Alzheimer’s, diabetes and more.

The USC School of Architecture alumnus was a driving force in the development of Los Angeles.