“When we went looking at these different utopias, we all realized that one man’s utopia is another man’s dystopia,” says USC’s Tyson Gaskill. “None of these utopias sound great.”

Ilana Spiegel is inspired by Rosie the Riveter, but the USC sophomore — who is Chinese, Russian-German and Jewish — had trouble connecting on a personal level. So she lined up 10 very different friends to pose as their own unique Rosie.

Silicon Valley has always been a popular landing place for young engineers like USC’s Stephanie Balais. So aerospace firms are stepping up their game to capture top tech talent, and they’s starting off early — very early.

USC researchers study the use of non-invasive electrical stimulation to improve mobility.

Analysts tend to underestimate seasonality — for example, Six Flags makes most of its money in the summer — and this can lead to higher returns when those companies report quarterly earnings, according to a study by researchers including USC’s Tom Chang and David Solomon.

A rare type of early-onset Alzheimer’s being studied at USC is of great interest to researchers, and could help unlock some of the biggest mysteries of the more common form of the disease.

Research from USC and Temple looks at what behaviors make someone seem trustworthy and what behaviors indicate that someone really is trustworthy. Bad news: The two sets of behaviors don’t match up.

USC Annenberg’s Dmitri Williams observes that as new technologies emerge, the central question is: Does it help us enjoy one another, or get in the way?

USC has a health sciences campus in northeast Los Angeles that’s home to the Keck School of Medicine of USC and L.A. County + USC Medical Center, but could be so much more.

Trojan defensive lineman tackles an issue close to his heart: helping people age with dignity.