Predictions for Super Bowl 50
Experts are available to discuss this year’s ads, why athlete health is being overlooked and viewing records that the game manages to set every year.
Contact: Andrew Good at (213) 740-8606 or gooda@usc.edu
Athletic health doesn’t stop at concussions
“The alarm surrounding head injuries has disserviced retired athletes by distracting attention from broader health concerns. Former athletes have rightly brought awareness to the under-recognition and under-treatment of their lifetime health. This includes diverse issues: joint injury, heart disease, diet, exercise, health care, and the profound physical, psychological and social challenges of end-of-career transitions. They’ve challenged sports institutions and organizations to better understand and promote their long-term well being, and questioned the ethics of treating competitive athletes as expendable commodities.”
Shawn Sorenson is an adjunct assistant professor of research at the USC Division of Biokinesiology and Physical Therapy. He is an expert on the well-being of elite athletes. Shawn has written more about athletes’ health issues here.
Contact: (323) 442-2900 or sorenson@usc.edu.
Super Bowl: a TV success story
“The Super Bowl remains the largest single sporting event in American culture. In an era of diminishing viewer ratings across media, the Super Bowl persistently sets new viewing records. The game has become larger than a single football game, becoming a time for partying and socializing as much as for football.”
Daniel Durbin, a clinical professor of communication, is the director of the USC Annenberg Institute of Sports, Media & Society. He is an expert on popular culture, mass media and sports.
Contact: (213) 821-6615 or ddurbin@usc.edu.
Advertisers should think twice
“It is true that the Super Bowl affords advertisers the opportunity to reach a huge audience at a time when audiences are fragmented over too many different media. The tragedy is that too many viewers do not remember very much about the brands or products advertised.”
Ira Kalb is an assistant professor of clinical marketing at the USC Marshall School of Business. He is an expert in marketing strategy, high-tech marketing, and social media. Kalb has written more about Super Bowl advertising here.
Contact: (213) 821-1886 or ikalb@marshall.usc.edu.
What tone will the ads take this year?
“Humor and positive emotion will top the list of ads. Melodrama and dry arguments will rank at the bottom.”
Gerard Tellis, a professor of marketing, management, and organization, is the director of the USC Marshall Center for Global Innovation. He specializes in marketing and advertising strategies for the Super Bowl.
Contact: (213) 740-5031 or tellis@usc.edu.
Photo courtesy of Carly Webber.
