“Owning the Narrative,” a new report from USC Annenberg’s Norman Lear Center, maps how this rapidly growing industry is redefining sports media and influence.
The interdisciplinary initiative will give students an advantage in these dynamic industries. Entertainment attorney and longtime educator Jeff Schneider is its inaugural executive director.
The two-time Super Bowl winner and NFL Hall of Famer came to USC Annenberg to discuss the creation of his company, Omaha Productions.
Through USC Annenberg’s “think tank” course model, Trojans teamed with the platform dedicated to elevating stories and conversations at the intersection of sports and culture.
At the brand-new Intuit Dome in Inglewood, the brightest minds in the world of college sports convened to talk about the future of the industry.
The media expert offers insights on the habits of cord-cutting Americans, deepfake videos, and the expected increase in ads that could shape this historic election.
The free and informed press, long considered a cornerstone of American democracy, has reached an inflection point. USC experts discuss.
USC experts consider the future of journalism as new technology and cuts to legacy outlets roil the media landscape.
Center for Health Journalism’s collaborative brings together eight outlets serving Black, Latino and Asian audiences.
The fund aims to provide permanent financial support for the study of ethics in media and technology at the school and will support a new course on Digital Media Techniques of Entertainment and Fake News.
