Researchers at the Keck School of Medicine of USC have found another great reason to eat more fruits and vegetables: Potassium-rich foods like sweet potatoes, avocados, spinach and bananas could help to lower your blood pressure.

For people diagnosed with liver cancer, living in an area with heavy air pollution from industry, traffic or smoke is linked to lower odds of survival, a study co-authored by USC’s Sandrah Eckel says.

USC Viterbi’s Sangpil Yoon uses high-frequency ultrasound to deliver molecules through cells.

Pioneering USC surgeon shares wellness tips and talks about biotech opportunities at East L.A. College health fair.

USC researcher uses sophisticated techniques to understand the effects of such injuries among older adults.

Norbert Schwarz and his colleagues at USC’s Mind and Society Center saw that when people consider whether something is true, they engage in either analytic or intuitive evaluations. And intuitive evaluations, largely based on gut feelings, require less effort.

USC’s Dana P. Goldman and Darius N. Lakdawalla note that for every highly paid ballplayer, hundreds of others’ careers end before they reach the big leagues. The promise of a big payoff must remain strong enough to attract players to a career path with a high rate of failure.

According to a survey by the Center for Public Relations at the USC Annenberg School, only 6 percent of public relations professionals said they would take the post of Trump press secretary if it were offered to them.