Lloyd Greif Center for Entrepreneurial Studies

He brings a combination of scholarly depth, teaching excellence and entrepreneurial engagement to the role.

USC Marshall alumnus Omar Abdullateef launches WellTra.Ai with support from the USC Marshall Greif Incubator and Greif Center’s New Venture Seed Competition.

The renowned rapper, actor and entrepreneur spoke to Trojans about his entrepreneurial mindset and his positive approach to relationships.

The center launched in 2015 to help startups reach the next level of success.

Hundreds of investors, executives, thought leaders and students turn out for an all-day event focusing on recruitment and support.

A groundbreaking fall course introduces important but often overlooked fundamentals of patents, copyrights, trademarks and more.

The entrepreneur was a USC Marshall faculty member for 31 years and twice led what is now the Lloyd Greif Center for Entrepreneurial Studies.

Fleetwood Mac guitarist talks with (and sings for) students at Bovard, and the Trojan Marching Band stops by. ‘Tusk,’ anyone?

Launching her own company of family-friendly products took persuasion and a don’t-say-no attitude.

Entrepreneur offers students business advice at Bovard Auditorium.